According to a survey of the Japanese cosmetics market for fiscal year 2024, consumer demand is expected to continue to grow, and surpass its pre-pandemic size. The world’s third largest cosmetics market[1] is expected to grow to JPY 2.6 trillion[2] (USD 17.3 billion), with the natural and organic segment growing faster than the average[3]. The haircare segment will grow to JPY 533 billion[4] (USD 3.6 billion), while the female care and fem tech segment is predicted to rise by 6.3%[5].
In response to industry demand, the show launched its ‘Fem more’ zone, featuring the latest trends and products in the femcare and femtech fields, and its ‘Tasty’ zone, offering healthy foods, spices, ingredients, and supplements. The rest of the show’s seven zones include ‘Cosmetics’, ‘Beauty Equipment’, ‘Nail & Eyelash’, and ‘Hair’, displaying a wide range of products and services covering aesthetics, cosmetics, hair, nails, eyelashes, female care, skincare, and beauty equipment for professional salons. Moreover, in the ‘NEXT’ area, over 20 newly established companies are ready to showcase their brands in the Kyushu region, an indication of the show actively creating opportunities for companies seeking to enter the beauty industry.
Throughout the three-day fair, a total of 20 seminars will be held in four venues across the show floor. At the ‘Main Stage’, seminars will be conducted for visitors to absorb the latest techniques and information covering aesthetics, hair, nails, eyelashes, acupuncture and moxibustion therapy and salon management. In addition, the fair’s fringe programme will allow attendees to learn about providing general wellbeing, which has recently gained renewed attention, and the correct approach to femcare from a medical perspective. Eight of the seminars will be making their debuts at Beautyworld Japan Fukuoka, including Three Strategies for Becoming the Salon of Choice, supplementing the business conducted across the show floor.
Further shows in the Beautyworld worldwide network:
Beauty Expo
27 – 30 March 2025, Taipei World Trade Centre, Taiwan
Beautyworld Saudi Arabia licensed to 1st Arabia Tradeshows & Conferences
21 – 23 April 2025, Riyadh International Convention & Exhibition Centre, Saudi Arabia
Beautyworld Japan Tokyo
28 – 30 April 2025, Tokyo Big Sight, Japan
Beautyworld Japan Nagoya
14 – 16 July 2025, Portmesse Nagoya, Japan
Beautyworld Japan Osaka
20 – 22 October 2025, INTEX Osaka, Japan
Beautyworld Middle East
27 – 29 October 2025, Dubai World Trade Centre, UAE
Beautyworld Central Asia licensed by Messe Frankfurt Exhibition GmbH
20 – 22 November 2025, Central Asian Expo, Tashkent, Uzbekista
Press information and photographic material:
https://beautyworld-japan-fukuoka.jp.messefrankfurt.com/fukuoka/en/press.html
Links to websites:
https://beautyworld-japan-fukuoka.jp.messefrankfurt.com/fukuoka/en.html
Background information on Messe Frankfurt
www.messefrankfurt.com/background-information
Background information on Conzoom Circle
conzoom-circle.messefrankfurt.com/information
[1] Cosmetics - Worldwide, November 2024, Statista Market Insights, https://www.statista.com/outlook/cmo/beauty-personal-care/cosmetics/worldwide#global-comparison
[2] Cosmetics Market in Japan: Key Research Findings 2024, October 2024, Yano Research Institute Ltd, https://www.yanoresearch.com/en/press-release/show/press_id/3627
[3] Natural & Organic Cosmetics Market in Japan: Key Research Findings 2024, November 2024, Yano Research Institute Ltd, https://www.yanoresearch.com/en/press-release/show/press_id/3665
[4] Haircare Market in Japan: Key Research Findings 2024, November 2024, Yano Research Institute Ltd, https://www.yanoresearch.com/en/press-release/show/press_id/3681
[5] Feminine Care and Femtech Market (Consumer Goods & Services) in Japan: Key Research Findings 2024, November 2024, Yano Research Institute Ltd, https://www.yanoresearch.com/en/press-release/show/press_id/3666