Beautyworld Japan Fukuoka revitalises the regional beauty industry, welcoming high quality visitors in two days Skip
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Beautyworld Japan Fukuoka revitalises the regional beauty industry, welcoming high quality visitors in two days

19 Feb 2021

The eighth edition of Beautyworld Japan Fukuoka, the leading beauty event in the Kyushu region, closed its doors on 9 February 2021 after hosting 122 exhibitors[1] at the Fukuoka Kokusai Centre. Even amid the pandemic, the two-day fair was a great success and welcomed 3,818 professional visitors from all over the Kyushu region[2].

The fair continues to establish itself as a must-attend trade event for the beauty industry in the region, showcasing a wide range of products, services, techniques and information related to cosmetics, aesthetics, nail, hair and beauty equipment for salons. A lot of positive feedback from attendees showed that the fair was an ideal business platform for both exhibitors and visitors seeking opportunities to find new local partners, and to expand their business in Kyushu’s growing beauty market.

Beautyworld Japan Fukuoka 2021 busy with visitors. Source: Messe Frankfurt Japan

The 2021 fair succeeded in spite of various challenges. In early January, the Japanese government declared a one-month state of emergency which was extended until 7th March.  This covered Tokyo and neighbouring prefectures, Nagoya, Osaka and Fukuoka. In addition, international travel restrictions made it impossible for foreign participants to attend the show.

Within this context, the organiser, Messe Frankfurt Japan, paid close attention to public health regulations to provide participants with a safe and effective business platform.  Based on guidelines issued by the Japanese government and the Japan Exhibition Association, the fairground accommodated less than 5,000 people or 50% of the maximum capacity of the venue at any time.  Hand sanitization, mask regulations, body temperature checks, and enhanced air circulation measures were also adhered to.

“A lot of quality visitors came to our booth during the two days and the number of business talks far exceeded our expectations,” said Mr Takahiro Ougi, Managing Director, Beauty Trading Company Standard Pro. “Almost all trade fairs were cancelled or postponed due to COVID-19 last year.  However, we strongly feel that trade fairs are an indispensable tool for us when it comes to expanding our business.  We are looking forward to participating again next year.”

Even amid difficult circumstances, the demand for face-to-face business meetings and networking opportunities among beauty industry players has remained strong and a lot of business talks were actively conducted on the exhibition floor.

Ms Nanase Takaoka, Manager of Corporate Sales Dept., Grazia Co, Ltd, commented: “Exhibiting at Beautyworld Japan Fukuoka brings us excellent results every year.  We were a little worried about the number of visitors this time because of COVID-19. However, we got the same number of high quality leads as the previous edition and already achieved our target. Of course we will be back next year.”

The ninth edition of Beautyworld Japan Fukuoka will be held from 11 – 12 January 2022 at the Fukuoka Kokusai Centre, and will continue to contribute to the ongoing growth of the beauty and spa industry in the Kyushu region. For details on Beautyworld Japan Fukuoka and its sister fairs, please visit the show’s official website:

Other beauty-related shows by Messe Frankfurt include:
Beautyworld Japan
19 - 21 April 2021, Tokyo Big Sight, Japan

Beautyworld Saudi Arabia licensed to Al-Harithy Company for Exhibitions Ltd.
6 - 8 June 2021, Riyadh International Convention & Exhibition Centre, Saudi Arabia

Beautyworld Middle East
5 - 7 October 2021, the Dubai World Trade Centre, UAE

Beautyworld Japan West
18 - 20 October 2021, INTEX Osaka, Japan

For more details please visit

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020 after having recorded sales of €738 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at:
*preliminary figures 2020

[1] 2020: 126 exhibitors from three countries and regions (Domestic: 122, Overseas: 4)
[2] 2020: 5,160 visitors