Beautyworld Japan Fukuoka – the Kyushu’s leading beauty trade fair
Beautyworld Japan Fukuoka is the premier international beauty trade fair, bringing together the latest products, services, techniques, and business insights from across the beauty industry. From aesthetics, hair, nails, and eyelashes to spa and healthcare, as well as beauty foods, leading companies gather to showcase trends and introduce their innovations and products.
In 2025, held from 3 – 5 February 2025 at Marine Messe Fukuoka A, a total of 209 exhibitors presented their latest trends, products, and services to 9,541 trade visitors. Strengthened by comprehensive fringe programmes, the fair provided valuable opportunities for networking, business discussions, and knowledge exchange among key industry players.
In its 2026 edition, the show will welcome a record-breaking over 220-plus exhibitors, who will showcase products and services designed to drive the growth and success of beauty salons and clinics. The fair will bring together a broad range of important product categories, including skincare, professional salon-exclusive products, beauty and aesthetic equipment, haircare devices, eyelash-related products, nail supplies, and inner beauty solutions. The venue will be divided into six zones, namely Beauty Equipment, Cosmetics, Fem more, Hair, Nail & Eyelash, as well as the special NEXT area, where more than 20 companies will introduce new brands to the Kyushu beauty market for the first time.
Throughout the three-day period, a total of 29 seminars will be delivered across five areas, including the Main Stage. Exhibitor Presentations, Association Seminars, AJESTHE Special Seminars, and Premium Seminars, which offer fee-based, hands-on, small-group training designed for immediate menu implementation. A wide range of practical seminars will be held across the venue, featuring leading industry experts who will share the latest techniques and trends applicable to salon operations, as well as insights into customer acquisition and marketing.
The fair continues to reinforce its position as an essential business platform for the Kyushu region and beyond.
