Beautyworld Japan Fukuoka concludes successfully, attracting 9,512 visitors Skip
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Beautyworld Japan Fukuoka concludes successfully, attracting 9,512 visitors

21 Feb 2025

Despite cold weather and heavy snow warnings, from 3 to 5 February Kyushu’s leading beauty industry trade fair welcomed 9,512 visitors from China, Hong Kong, Japan, Korea, Malaysia, Mexico, Philippines, Singapore, Taiwan, Thailand and Vietnam. With a record 209 exhibitors (Japan: 204, overseas: five), the show’s 12th edition provided buyers with unique access to products and services covering skincare, makeup, fragrance, hair care, nails and more, across the entire beauty supply chain. To meet an even wider scope of industry needs, this edition added two new zones, ‘Fem more’ and ‘Tasty’.

With the high visitor flow meeting a record number of exhibitors at Marine Messe Fukuoka, business discussions took place across the show floor, especially within exhibitors' booths and in the venue’s buyer lounge. Moreover, for the first time, this year's show hosted a business matching event. The event was widely met with enthusiasm by participants as they attempted to expand their business opportunities.With the high visitor flow meeting a record number of exhibitors at Marine Messe Fukuoka, business discussions took place across the show floor, especially within exhibitors' booths and in the venue’s buyer lounge. Moreover, for the first time, this year's show hosted a business matching event. The event was widely met with enthusiasm by participants as they attempted to expand their business opportunities.

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“The fair was perfect,” said Mr Chihiro Yamazaki, President of NYB-Corporation which was situated in the ‘Tasty’ zone. “As our product is chocolate and the show was held before Valentine's Day, we attracted more visitors than expected and achieved a record number of leads. We also feel that we were gaining recognition from visitors as a result of our continued participation at the fair.”

Exhibiting in the ‘Cosmetics’ zone, Mr Katsuya Yamabe, from the Sales Department of EXSEEDS JAPAN, stated: “The products we prepared at the booth were almost sold out in only two days.”

Mirroring exhibitors’ positive sentiments, visitors were also satisfied with engaging new business encounters and interesting products. First-time visitor Ms Alejardra Camacho Lugo of Alelugo Clinica Spa, Mexico, commented: “We run a beauty clinic spa, so we came to look for some good cosmetics. Fortunately, we found some Japanese and Korean cosmetics that we were looking for, and we will bring samples back to Mexico to consider introducing them in our spa.”

Beautyworld Japan Fukuoka not only provided business opportunities to fairgoers, but also held 20 seminars, ranging from haircut and massage techniques to management skills, and were well-received by attendees such as aestheticians, hairdressers, manicurists, acupuncturists, moxibustion therapists and salon operators.

The next edition of Beautyworld Japan Fukuoka will be held from 16 – 18 February 2026 at Marine Messe Fukuoka Hall A.

Other beauty-related shows by Messe Frankfurt include:
Beauty Expo
27 – 30 March 2025, Taipei World Trade Centre, Taiwan

Beautyworld Saudi Arabia licensed to 1st Arabia Tradeshows & Conferences
21 – 23 April 2025, Riyadh International Convention & Exhibition Centre, Saudi Arabia

Beautyworld Japan Tokyo
28 – 30 April 2025, Tokyo Big Sight, Japan

Beautyworld Japan Nagoya
14 – 16 July 2025, Portmesse Nagoya, Japan

Beautyworld Japan Osaka
20 – 22 October 2025, INTEX Osaka, Japan

Beautyworld Middle East
27 – 29 October 2025, Dubai World Trade Centre, UAE

Beautyworld Central Asia licensed by Messe Frankfurt Exhibition GmbH
20 – 22 November 2025, Central Asian Expo, Tashkent, Uzbekistan

Press information and photographic material:
https://beautyworld-japan-fukuoka.jp.messefrankfurt.com/fukuoka/en/press.html

Links to websites:
https://beautyworld-japan-fukuoka.jp.messefrankfurt.com/fukuoka/en.html

Background information on Messe Frankfurt
www.messefrankfurt.com/background-information